Recommended by pediatric physical therapists, the Hold It Baby! On-the-Go Toy Organizer was invented by Elizabeth Lyons after she heard “Uh oh” one too many times, or had to choose between giving back the sippy cup that had been dropped on the floor of the mall and listening to the screams of the child who was determined to put filth into his mouth.

The Hold It Baby is the most unique product of its kind on the market, as it allows parents to secure not just sippy cups and pacifiers, but also snack cups, small blankets, stuffed animals and books from adjustable, detachable lanyards. In fact, it can hold up to six items at a time! It is machine-washable, CPSIA compliant, and heralded by parents as “Sanity on a String.”

To learn more, view press releases, online demos, and testimonials from sanity-full parents, please visit the Hold It Baby.

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After a number of unexpected requests, Elizabeth’s modern handcrafted jewelry line was launched in early 2011 Check out her one-of-a-kind humorous, inspirational, and insightful Scrabble tile pendants and other creations at Elizabeth Lyons Designs.