Top 10 Rules Employed During Today’s Amazon.com Campaign
10. RULE 20: Have No Expectations (but Expect the Unexpected)
Be sure to have at least one assistant available if you have small children. Because no matter how cooperative the kids have been all day, you can count on one of them child screaming the moment the phone rings and the caller ID displays WPRA Radio.
9. RULE 6: Have a Designated Treat of the Moment
The importance of replenishing the coffee bean supply before launch day cannot be overstated.
8. RULE 16: Give Yourself the Little Blue Box
Schedule 2-3 days of absolutely nothing after a launch event. Seriously. You may be too tired even to breathe.
7. RULE Everybody Loses It On Occasion
Plan to involuntarily twitch at the mere mention of Twitter or Facebook for 48-72 hours post launch.
6. RULE 3: Woman, Know Thyself
Don’t sit Indian-Style on a chair for more than 32 minutes and expect to be able to suddenly stand with grace.
5. RULE 14: Aging, It’s All the Rage
Have ice packs in the freezer and Band-Aids in the cupboard for when you don’t heed the above advice.
4. RULE 30: Remember What’s Really Important
Be prepared to be immensely grateful to and humbled by those who come out of the woodwork to help you succeed.
3. RULE 2: Choose Happiness
Two words: Yoga Pants
2. RULE 27: Emergencies Come with the Territory
Your eyes will start to glaze over 6.25 hours in. They may even temporarily freeze in a crossed position. This is completely normal.
…and the #1 Lesson Learned from this Amazon Bestseller Campaign is…
1. Rule 9: Float Above Insanity
Don’t be at all shocked when your book is noted as “out of stock” at Amazon.com — even when youknow there are umpteen copies in the warehouse.
All joking aside, the campaign was a blast. You Cannot Be Serious hit the Top 5 in both Parenting Humor and Motherhood. Thank you from the bottom of my heart to everyone who supported the launch!
